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Getting to know Ferrit

By Mauricio Freitas, in , posted: 8-Aug-2006 13:07

Oh, yes... Some people will remember that Telecom New Zealand's Ferrit, their e-commerce attempt, had a funny start - once we found out www.ferrit.com was a "sex e-commerce" site, completely unrelated to the  local www.ferrit.co.nz.

Since then things have changed a bit, and Ferrit has bought the domain www.ferrit.com. Was it a stunt to attract even more people to the site?

From the start some people thought Ferrit would be a competitor to www.trademe.co.nz, the New Zealand on-line auction success. But the sites are completely different and from the start, Ferrit was only offering a "window" for products, and the shopper had to complete the purchases directly on the seller's site.

But all this is changing, and soon Ferrit will be launching a new version, with integrated retail features so consumers will be able to buy directly from that site.

I will be talking to Ralph Brayham, General Manager, next week. We might have Steve Plank (CIO) or Peter Wogan (Head of Marketing) with us, TBC.

If you want to ask Ferrit something, I am happy to relay questions. Please post you comment here, or contact me.






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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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