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Telecom New Zealand to enhance mobile content?

By Mauricio Freitas, in , posted: 17-Oct-2006 18:18

Until last week anyone in New Zealand (not using a proxy server) trying to reach mobile.msn.com would be automatically redirected to Telecom New Zealand's Xtra Mobile site. This was then.

I have just received a press release from Volantis, a U.S.-based company that specialises in delivering content to mobile devices, pointing out that Telecom New Zealand contracted their software and expertise to develop and deliver a Next-Generation Mobile site. The enhanced Xtra Mobile Services platform according to the release includes a selection of unique content for mobile devices.

The company supplied the New Zealand-based operator with its "Intelligent Content Adaptation solution, providing applications, tools and platforms that help delivering optimized services to mobile devices. Volantis extensive experience of serving content providers, mobile network operators, and enterprises, along with its standards leadership, enable a unique position for Volantis to create innovative technology for the Mobile Information Age that is more useful and more useable than the PC Internet of today."

I have just tried visiting mobile.msn.com and instead of reaching the local Xtra Mobile site I was redirected to the U.S. site - which I always expected to happen but wasn't the case in the last few months. And trying to reach the Xtra Mobile site manually just redirecs to the Xtra Games site, for now.

Perhaps the redirection is down until the new site comes alive? At the moment there is no information from the press contacts at Telecom New Zealand, but I expect to hear from them tomorrow about what exactly is being announced here.

By the way, Xtra PDA is a PDA-friendly website, perfect for use with Windows Mobile devices and other small screen devices.

UPDATE: The Xtra Mobile site is back again, no longer redirecting to Xtra Games.

Side note: In the last few weeks we've seen lots of rumours of Telecom parting ways with Microsoft in respect of the local XtraMSN partnership. We even heard of a possible association with Google. Which may or may not be the case.




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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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