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MSN NZ versus Yahoo!Xtra

By Mauricio Freitas, in , posted: 1-Mar-2007 10:19

Today is the day when Microsoft and Telecom New Zealand part ways in the on-line portal segment and start their own services.

If you visit the (now defunct) www.xtramsn.co.nz site you are greeted with a message and the option to visit either portal, msn.co.nz or yahooxtra.co.nz.

Telecom partnered with Australian Yahoo7 to create their local presence, and is pushing hard on Yahoo! Messenger, Yahoo! Mail, and other tools. Microsoft partnered with Australia PBL and ACP Media to bring the information to the portal, with a small presence from New Zealand's TV3.

The MSN portal looks a bit "dry" at the moment and the Yahoo!Xtra seems more lively, but still has some dead links.

It ill be some time before things get in a position we can see the market share split, but until then I recommend you read a series of Lance's posts on his blog:

http://elevatorfactoids.wordpress.com/2007/02/28/msn-vs-yahooxtra-round-1/
http://elevatorfactoids.wordpress.com/2007/02/28/msnconz-round-2/
http://elevatorfactoids.wordpress.com/2007/03/01/xtrayahoo-vs-msnconz-rounds-34/
http://elevatorfactoids.wordpress.com/2007/03/01/yahoo-versus-msn-searching-for-love/
http://elevatorfactoids.wordpress.com/2007/03/01/yahoo-versus-msn-video/
http://elevatorfactoids.wordpress.com/2007/03/01/yahoo-versus-msn-searching-for-work/
http://elevatorfactoids.wordpress.com/2007/03/01/yahoo-versus-msn-advertising/

Balanced, but I think Yahoo!Xtra seems to have the lead for now...




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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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