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New Zealand Trade and Enterprise owns Australian technology during CeBIT

By Mauricio Freitas, in , posted: 22-Mar-2007 13:18

Interesting read at the Australian paper The Age: "We don't stand up to Kiwis"... Apparently the Australian companies exhibiting at the CeBIT 2007 did not have the same kind of exposure the New Zealand Trade and Enterprise agency managed to get for kiwi technology companies:

The dull and dimly lit Australian Pavilion, funded primarily by the Victorian State Government, was squeezed into 81 square metres of floor space in the corner of one of CeBIT's massive exhibit halls. It was dwarfed by New Zealand's 200-square-metre, federally funded installation next door.

Most of the 30 Australian companies represented at the national pavilion were disappointed at being "out-blinged" by the Kiwis.

Jaques Blandin, president of Firmware Technologies, [agreed.] "There's a severe lack of funds in Australia for technology and I don't think the Federal Government really knows what's going on," he said.

The exhibitors praised the Victorian Government for subsidising the installation. Space on the stand cost about $10,000 for non-Victorian exhibitors and less for Victorians, Next was told.



According to The Age, the New Zealand Government also had immigration officers at the installation to attract German IT workers.

Way to go!







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Mauricio Freitas
Wellington
New Zealand


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