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The Power of Mobility

By Mauricio Freitas, in , posted: 15-Apr-2007 09:41

One of the blogs I follow through my RSS feeds is Russ McGuire's The Law of Mobility. He collects snippets of information and lists these on a daily basis with links to interesting things, all related to mobility technologies, trends, and resources.

Russ is also director of corporate strategy for Sprint, responsible for developing the strategic vision and strategic framework for that telecommunications company. It shows he knows the business, right?

Now I've found out he's working on a book called The Power of Mobility, due September 2007:


This book’s value will be measured by how well it helps readers look forward, to envision the Power of Mobility in their business, and to implement the steps required to turn vision into reality. What in any business today is stationary that, if it were mobile, would create tremendous value for customers?  What steps must be taken to deliver that value and win customers' hearts and wallets? 

These questions and more will be addressed in the core of the book, The Seven Steps to the Power of Mobility.  This section will clearly define the specific thought processes and actions required for businesses determined to win in the new Mobility Age.  Additionally, the book closes with specific examples of how companies have successfully followed these seven steps to redefine the rules of competition in their industries.






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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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