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Geekzone and Nielsen//NetRatings stats

By Mauricio Freitas, in , posted: 18-Apr-2007 20:31

Back in September 2006 I decided to contract to the Nielsen//NetRatings service and track Geekzone data with Market Intelligence and Site Census.

As a result we get an overview of the on-line media industry in New Zealand, plus we get onto "the radar" for advertisers, press relation and players in the tech industry.

Every week Nielsen//NetRatings sends out a chart with the top ten sites in different categories, and this week Technology was again the focus. The last Technology chart was six months ago, just after we joined the service.


The great news is that Geekzone is still the top technology New Zealand site (Unique Browsers and Page Impressions). I sent a copy of the chart to some PR companies, telcos and other tech companies - some even replied to me with "I didn't know you guys have this reach".

So thanks to all the readers and contributors to Geekzone, its forums and blogs - you help make the site what it is.

I keep an eye on numbers because the service is available on-line 24/7 for publishers, but these charts are great snippets of information for the public.

But enough said. Looking at some of my ego feeds I found Neil Anderson's comments on this chart, comparing with the same one from six months ago. Neil is the former editor of the New Zealand Herald on-line and says:


If you’re on top of technology news in New Zealand, then you’re probably a frequent visitor to geekzone.co.nz, the unflashy but highly credible site run by Mauricio Freitas from Wellington.

Geekzone offers its readers tech news and reviews, chats and discussion forums [don’t geeks love those!], plus blogs such as Juha Saarinen’s popular Techsploder.

The site is quite a success story too, with the latest Nielsen NetRatings showing the site drew almost 122,000 unique visitors last week [see first table above].

By comparison, the tech sections of the major newspaper-based websites [stuff.co.nz and nzherald.co.nz] each drew less than a third that number.

I dug out the corresponding chart from last November [see above], and you can see that Geekzone’s latest results are no fluke.


Neil, thank you for the kind words. It is really a great feeling to be able to do this job and I enjoy it - a lot.



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A few quiet yarns
Microsoft Imagine Cup 2012: Call for mentors
Case Study Challenge (ecentre Massey University)






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freitasm's profile

Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

I'm the Geekzone admin. On Geekzone we publish news, reviews and articles on technology topics. The site also has some busy forums.

Subscribe now to my blog RSS feed or the Geekzone RSS feed.

If you want to contact me, please use this page or email me freitasm@geekzone.co.nz. Note this email is not for technical support. I don't give technical support. You can use our Geekzone Forums for community discussions on technical issues.

Here's is my full disclosure post.

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