One example of MVNO is Virgin Mobile UK, launched back in 1999 and with over 4 million customers in the UK alone.
We are now seeing a new approach coming out. Like those Affinity Credit Cards, an association, company or group can create a virtual MVNO through a new service called Sonopia.
Once you create your virtual MVNO you then proceed to create plans and select what mobile phones will be available from your "company".
You can then promote this through a web site, or any other means. And like the Affinity Credit Cards, your association, company or group will receive a percentage of the revenue.
The service is provided by Verizon Wireless in the U.S., and all handsets are CDMA (of course, since Verizon uses this standard).
It looks like an interesting idea - and I have registered myself to see how it worked, but being outside the U.S. I can't actually create the group, etc. I mean I can - but the forms all request State and ZIP Code, so obviously I am out.
Sonopia's CEO is Juha Christensen, ex-Symbian, ex-Microsoft, ex-Action Engine, ex-Macromedia. Juha co-founded the Symbian Ltd, the joint venture between Nokia, Ericsson, Sony-Ericsson, Matsushita, Samsung, Siemens, and Psion responsible by the Symbian OS now in use in million of mobile ghones. At Microsoft he was the VP for Mobile Devices Marketing Group.
Today I received an e-mail from Sonopia inviting some of the early Sonopians for dinner in San Francisco, to discuss the service and provide suggestions. It's a shame I won't be there though. I would be interested to find out more about this idea - and perhaps even suggest they allow us, aliens, to create our virtual MVNOs as well.
Do you think this would work here in New Zealand where we had two dominant players in the mobile market and knowing the mobile rates are ones of the highest in the OECD?
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