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Could Coketunes be an example why DRM is bad?

By Mauricio Freitas, in , posted: 21-May-2007 21:39

I don't think coketunes will get Juha's money - not back when they launched in August 2005, not now when they have announced the end of their music service:


After almost two years of providing New Zealanders with access to a huge range of local and international digital downloads, CokeTunes.co.nz is closing.

CokeTunes customers have three months (until 10 August 07) to use their existing credit. It's been a great couple of years, with profits going to the NZ local music industry through CokeTunes Music Fund grants. Recipients included Ladi6, who received $15,000 to help produce her debut album, My Life Story who opened the EdgeFest tour, and The Madison Press who took away $12,000 worth of gear from the Rock Shop.
Coca-Cola is changing its approach to supporting New Zealand music with a brand new project which will bring local music directly from the street to the Kiwi music lover.



Coketunes is a Coca-Cola branded digital music service for the New Zealand market, but it was also available in other countries.


I am currently looking for comments on this from anyone using coketunes. Their FAQ says the music download service offers "Windows Media Audio file (WMA) [is the format available in this shop]. Our tracks are encoded at 128kbps and are protected by Microsoft Windows Media Digital Rights Management."

So what does it mean? Are people who purchased their music through this service protected and will be able to play their DRM-protected tracks after the company closes the service? Or will the songs expire after a certain time, bringing more rage against services who chose to use DRM technologies to protect content?

Of course this does not happen if you buy a CD and rip it to have an easy to carry version on your poertable media player or laptop. But with DRM this is always a risk - buy a music today, it's gone tomorrow.

I have contacted coketunes for a comment on what happens now with content bought through the store, but I have not received a reply yet, even though their contact form says "an answer reply will be sent in 24 hours or by Monday if the query is submitted on a weekend".

Looking through the Coca-Cola website wasn't very helpful either. Their last press release is from 2004, three years ago and there's no contact information anywhere to be found.

Perhaps they have closed support already?





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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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