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Is Vodafone New Zealand planning a new music store service?

By Mauricio Freitas, in , posted: 26-Jun-2007 12:14

I found today an interesting item when searching for "New Zealand" in one of the press release databases I use:


As well as Sweden, Omnifone confirms it has now entered into partnerships with 30 mobile operators with networks in the following territories: Australia, Belgium, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Italy, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Turkey and the UK.



Omnifone is the company behind the MusicStation, a flat-fee mobile music subscription service. Users pays 2.99 euros per week to access all you can eat music from your mobile device. If you stop paying, the music is gone.

So I contacted both Vodafone New Zealand and Telecom New Zealand about this, trying to find which one is the "confimed" network Omnifone hinted in their press release.

Telecom New Zealand came back to me with "some discussions were had – nothing more serious than that", so I though it could be Vodafone New Zealand (which haven't replied yet).

After a quick Google Search I found an old forum thread here on Geekzone, where this very topic was being discussed. Also, there is the partnership between Vodacom and Omnifone already.

So, could it be that Vodafone New Zealand will add this to their Vodafone Music Store? Their current business model is simply direct sales, with a song track download for your mobile device or PC for a set price. MusicStation would be an interesting complement to this service.

UPDATE: I've received a phone call from Vodafone New Zealand... They confirm there's a global partnership with Omnifone, but there are no current plans to deploy this service in New Zealand. They can also confirm the Vodafone Music Store is doing well - just this week they entered the New Zealand charts with a single only available through the Vodafone on-line store.


Vodafone has signed a deal with Omniphone at group level, however here in New Zealand we're very happy with the progress of the Vodafone Music Store (the number one seller of music singles in New Zealand) and have no plans to change that model any time soon.


UPDATE: I also got a reply from Omnifone, who says that any service launch would be confirmed a day before its "go live" date, so they can't confirm or deny anything.




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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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