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So true: why doesn't on-line mainstream media link?

By Mauricio Freitas, in , posted: 18-Jul-2007 18:16

As seen on ProBlogger:


I’ve often wondered - but why don’t many online main stream media sites link when they refer to blogs or websites?

I find it slightly ironic - particularly when they write about new media/blogging.

I’m not sure if it’s laziness, fear of loosing readers from a site or if it’s just a different philosophy of web design - but I would have thought if a site was seriously interested in providing useful content for their readers that they’d hyperlink mentions of other websites.



The whole thing came up from a story on BusinessWeek, talking about how bloggers make money - except that BusinessWeek didn't give out any link love. Exactly like we see here in New Zealand when talking about the on-line editions of the big newspapers...




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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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