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Mac zealotry

By Mauricio Freitas, in , posted: 10-Sep-2007 19:05

I can empathyse with Rob May's "Viral Venom":


It raises a very interesting question for businesses. They all want word of mouth. Most companies would love to have the kind of dedicated customers that Apple has. But, what do you do when they love your product so much that they turn off other people. Seriously, I have very very negative feelings towards Macs right now. I went from thinking "I'll keep the Mac, and wait to give Vista a test drive before deciding what to buy down the road" to "I never want to give Apple another penny. I hope they go out of business so that these suckers can't get any more of their precious computers."

Several people commented on the rabid negativity in the comments. And it is likely some potential Mac purchasers were scared away by them. Regardless, it reflects very negatively on the Mac community. They come across like an unhelpful bunch that will mock you for not thinking like them. Which is odd, because the people I know personally that own Macs are always eager to give tips and help me navigate it.

As a business, you have to show how you are better than the competition. You want and appreciate when your customers are out there preaching for you, talking about the advantages of your product. But what do you do when an overzealous handful actually drive customers away? It's like sports - you want people to paint their faces and cheer for your team, but you don't want anyone fighting with the opponent's fans after the game because that reflects poorly on you.


I've experienced this before, and I really don't like the way some people call others names simply because of a technological choice.

And before you start, we have two iMacs here, as well as the Windows machines...


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Mauricio Freitas
Wellington
New Zealand


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