My window to the world


Vodafone on Campbell Live: priceless

By Mauricio Freitas, in , posted: 8-Jul-2008 19:11

Vodafone's Mark Rushworth was today on Campbell Live trying to justify its prices... What a bad work there! When confronted with the fact that New Zealanders are being asked to pay more for this phone than any other country, Vodafone could only come up with

"They have not launched yet" (even though prices are online)
"This phone changes everything, people can connect to the Internet" (even though other devices already do it on their network)
"It costs a lot of money to bring that data down to New Zealand" (even though the data is already there for all the other devices in the network)

Mark even says that it costs a lot to "bring that data down to New Zealand". He forgets to mention most ISPs offer 1 GB for one dollar - but Vodafone is obviously very different. Forget they are providing mobile data. It couldn't cost more than 50 times the fixed line data. Or could it?

Link to 3 News website with the interview is now live.

You will certainly laugh on Vodafone's attempt to justify this joke.

Truth is... You can buy the phone outright, no discounts and use with your choice of plans. It's there in the Vodafone site.

But Vodafone wanted to "hype" and announced the "iPhone from $199". When they finally disclosed the "$199 is with a $250 monthly two year contract" then people got all mad.

Vodafone is getting a lot of attention. More people want to know what's this iPhone. Vodafone says "it connects to the Internet", forgetting the Nokia N95 already in their network has been doing this for months. Some old Windows Mobile devices have been connecting for three or four years.

But they want the hype... And people will buy. Some will be smart and buy full price and get out of a $ 6000 contract. Others will simply sign up for the low allowance contract and won't fully explore the device.

Customers lose, Vodafone wins. Making a fool of themselves to sell. Great move.

Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
Geekzone data analytics with Power BI
Now with more fibre






comments powered by Disqus

freitasm's profile

Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

I'm the Geekzone admin. On Geekzone we publish news, reviews and articles on technology topics. The site also has some busy forums.

Subscribe now to my blog RSS feed or the Geekzone RSS feed.

If you want to contact me, please use this page or email me freitasm@geekzone.co.nz. Note this email is not for technical support. I don't give technical support. You can use our Geekzone Forums for community discussions on technical issues.

Here's is my full disclosure post.

A couple of blog posts you should read:

Social networks presence

View Mauricio Freitas's profile on LinkedIn


My Blog by tags...

Blog...
Entrepreneurship...
Media...
Personal...
State of Browsers...
Technology...
Viral Marketing...
Web Performance Optimization...
Windows...
Windows Phone...

Other recent posts in my blog

Microsoft Ignite New Zealand, ...
If the headlines indicate the ...
Geekzone data analytics with P...
State of browsers Geekzone Mar...
2Cheap Cars discussion...
Now with more fibre...
Unlimited is not unlimited: Vo...
How bad is Vodafone cable at t...
Frustrated with Microsoft Fami...
State of browsers Geekzone Mar...

New posts on Geekzone