In an interesting story, The Next Web is telling us about a slip in the Vodafone UK Twitter account. A Vodafone UK employee with access to the company's Twitter account posted "VodafoneUK is fed up of dirty homo's (sic) and is going after beaver". Screenshot on the right, since the tweet has since been deleted (obviously).
Since then someone behind the VodafoneUK account has repeatedly posted "We weren't hacked. A severe breach of rules by staff in our building, dealing with that internally. We're very sorry"." in response to queries from its Twitter followers.
This reminds us all that the power given to employees that face the public are much bigger than before. It's easy to see someone snapped under pressure, or after a more "demanding" customer asked one too many questions. But still is not an excuse for public displays of "affection".
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