Incredible how Microsoft is still struggling to get product names right. After buying FolderShare and turning it into Windows Live Mesh the company changed its name to Windows Live Sync, just to rename it again today to Windows Live Mesh.
Ok, you get an increase from 2GB to 5GB storage for synced files, but come on... Enough of "Windows Live..." products. Foldershare worked fine as a name, thanks.
Drop Windows Live and go back to the roots. Hotmail, Foldershare will work just as well, without the "Windows Live..." bits.
While at it why not "BlogWriter" instead of "Windows Live Writer", and just "MovieMaker" instead of "Windows Live MovieMaker". And perhaps get out of "Windows Phone 7" and use something like "myPhone". Microsoft already have the MyPhone service anyway.
(Note I didn't check for any trademarks, so these might be taken anyway).
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