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Can we trust app reviews?

By Mauricio Freitas, in , posted: 1-Oct-2012 09:57

Scratch the whole thing. As pointed out below, a change in policy means that now all reviews always show the reviewer's first name, instead of the tag name.

Apologies for raising a red flag where none is needed. I will keep the post below as evidence that I can err as well.

Looking around the New Zealand Windows Phone Marketplace we see very few apps with lots of reviews. Those with many reviews are mainly the big names in games, plus the very good New Zealand made ones. That's why I was curious when I saw the new ASB app for Windows Phone had 39 reviews and a five star rating - every single review was a five stars review.

Then I looked at the names of people reviewing the ASB app: (in the order I see in the Marketplace): Regan, Andrew, Joanne, Simon, Matthew, Ben, Bobby, Royce, Keith, Annabel, Stephen, Darren, User, Jack, Geoff, Peter, Tim, Leighton, Jeff, Bruce, Alastair, Craig, Andy, Angela, Jonathan, Eby, Danil, Karan, Vinesh, Danny, Brian.

Nothing strange there. But let's look at other app reviews.

  • On Sale New Zealand: keithpatton, attaelayyanm, mohitsb, ryancrawcour, jamesfwarren, vmcoll, MulberryQuasar, Fallaenae, darylooh.
  • NZ Radio: User, Shane, Keith, MackinNZ, xStally, iczephyr, UrbanKiwi, SomeBluehippo, GotItWrong, Gavin, mohibtsb, RootedEvergreen, snakes1704, Player531062019.
  • Supermarket Finder: Bruno, seanjackson24.
  • DayOut: tomisbetterthnu, tianhai.
  • NZ Cell Sites: John, Player371984687, Evil Red Diablo.
  • God Defend New Zealand: davidgladstone.
  • NZ Weather: Gortdon, User, Klem0n, dhrot.
  • Weather NZ: Kevin, Keith, SomeBluehippo, suprrudey, Phivii, Mudz12, Evil Red Diablo, tomisbetterthnu, Shiny Empire, wim mertens, Obfukaster, guvnor255.
  • The Official All Blacks Application: User, Klem0n, Player584951968, SatanicAntz, JeffBridges21, iczephyr, stewartisland, sumerman1, CosGirds, AdvisoryCloud, MisterOlly, bigdogphone, scozzard, PeskyBeaver, sista001, Phile Whitehead, Keithpatton, Crispo66, matteusvelloso, nzigel.
  • Fruit Nija: Nick, Steve, Damien, NZ Infection, ArkhamZBest, CurbsideCupatea, RevivalV3, tomisbetterthnu, Pb Elements, FancyAardvark1, normanstrange, CoolestKiwi, Chaks Corner, BrainOffline, PeanutG85, APEKTRON, minalg, M Doms, coaxke88, AtomicSharky, TropicalRajput, The Mega Me.

Ok, I will stop here. Can you see a pattern?



Other related posts:
Windows Phone and Android apps screen comparison
Windows Phone 8 Portico update: at last here in New Zealand
Windows Phone updates, again






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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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