WhatsApp, the messaging app available for pretty much all smartphone and feature phone platforms around these days (Android, BlackBerry, iOS, S40, Symbian, Windows Phone) is the disrupting app that worries mobile operators most.
At least this is what I’ve heard around.
And it may be justified. Exactly one year ago (June 2012) Forrester said “SMS usage remains strong in the US: 6 billion SMS messages are sent each day.”
Today, almost one year to the date from that report we see the news WhatsApp is delivering 27 billion messages daily. This comes only six months after WhatsApp disclosed they were delivering 11 billion messages a day (December 2012) worldwide.
Some people will say “mobile operators are happy because they charge mobile data”. Remember though that mobile data costs the operator while SMS is a by-product of the platform.
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