My window to the world

Brand management is important

By Mauricio Freitas, in , posted: 2-Jul-2009 08:53

What happens when your company has the rights to sell a product using a third party's branding, but use this other company's branding innapropriately?

You may ended up not having the product to sell at all...

New Air NZ flight safety video (with body painting)

By Mauricio Freitas, in , posted: 26-Jun-2009 18:03

It looks like the Air New Zealand folks can't keep their clothes on... This time they have produced a new flight safety video to be used on their Boeing 737-300 domestic services (on flights from 29 June 2009):

Update: As noted in the comments there's a bloopers video too:

Adobe shows Flash Player on Android handset

By Mauricio Freitas, in , posted: 25-Jun-2009 16:25

I've just uploaded this video showing a Flash Player demo on an Android handset:

Offset your iPhone or iPod

By Mauricio Freitas, in , posted: 25-Jun-2009 09:37

A kiwi initiative, AcornHQ allows people to offset the environmental impact of their gadgetry - in this case the focus is on iPhone and iPod devices.

One of the guys from Ponoko decided to create this website where people can donate to plant trees in the New Zealand South Island, to offset the carbon emissions from iPod and iPhone devices. They also have tips and tricks on how to use these devices efficiently from an energy point of view.

The site developer, John Lewis, explains more about this venture on his blog:

At the very core the idea was to promote more environmentally responsible gadget ownership. To start with this means we provide an easy way for people to offset the carbon associated with their iPod or iPhone.

We all love our iPods and iPhones but they do have a very real cost to the environment. Carbon is emitted when your iPod is manufactured, when your iPod is transported from the factory to you, and when you use power to recharge your iPod. How that power is generated to recharge your iPod also has a huge impact.

So you come to AcornHq and join a tree by purchasing a leaf, for US$3.50. Once all the leaves on that tree have been taken, we plant a tree in the South Island to offset those iPods. Trees being most excellent at extracting and absorbing atmospheric carbon dioxide.

You can get a widget and put in your blog so you and others can see your tree grow.

Barcamp Auckland 2009 - register now

By Mauricio Freitas, in , posted: 24-Jun-2009 15:11

Barcamp Auckland 2009 is happening 11th July 2009 - time to register for the event folks! You can also follow @barcampauckland updates on Twitter.

The browser is less important - what you do is more important

By Mauricio Freitas, in , posted: 20-Jun-2009 10:17

Every few weeks I receive a few emails that are clearly intended to one of the large telcos in New Zealand. Topics range from "I've asked something from your customer service but nothing happened" to "I want to pay my account number #, using my credit card number #" (yes, people just send their credit card numbers to me!).

I have a theory about this. It's likely that a lot of people have Google (or any other search enghine) as their home page and never heard of "Address bar". Instead they enter "Vodafone" or "Telecom" into the search field on their home page, hit enter and click on the first name (or one of the top) in the results page.

Last week Google went around in New York city asking "What's a browser". This would explain what I have just told you:

Another thing to note is that not knowing exactly what is a browser is not something related to age. Lots of young people show there's no age distinction when it comes to tools and actions.

Also note that at 1:22 the guy says he's switched to Firefox - actually his friend came over and "erased all my other browsers and told me to use this now" and behind him there's a big billboard saying "I'm a PC"...

Geekzone Pizza Evening 2009 - Wellington

By Mauricio Freitas, in , posted: 17-Jun-2009 17:14

Last year we moved around New Zealand (Wellington, Auckland, Christchurch and Napier), enjoying good times, pizza and beer with our readers - we even had some who actually attended all four events!

We are now getting ready to tour around the country again. Our first event is in Wellington. Again we will meet at the One Red Dog restaurante (Blair St, Courtenay Pl). More details are in this discussion on Geekzone.

Snapper is sponsoring the Wellington event. Yes, the pizza is free!

We still have space for drinks and prizes sponsorship, so contact me if you want to have your brand there.

Registrations open 18th June 3pm and registrations must be completed online. You must have Geekzone login to enter. Sign up on Geekzone now if you haven't got one.

The event is limited to 60 people so be quick. We are giving you warning now so you can book any travel you might need!

About the registration online: You have to enter your information, and click on a confirmation link sent to your email. IF YOU DO NOT CLICK ON THE LINK YOU WON'T RECEIVE THE FINAL CONFIRMATION EMAIL AND YOUR NAME WON'T BE ON THE LIST. FOLLOW ALL THE INSTRUCTIONS.

Geekzone plane on Air NZ competition

By Mauricio Freitas, in , posted: 15-Jun-2009 16:50

Folks we have ten days to fill the plane and go in the draw to win 30 seats to fly WLG - AKL- WLG to attend an All Blacks game.

Join the Geekzone plane here.

UPDATE: This "plane" is now full and entered into the draw...

Power to change: the environmental impact of computing

By Mauricio Freitas, in , posted: 9-Jun-2009 18:34

Earlier this week I posted about HP's Power to Change campaign in our Geekzone news section. This morning (5am!) a group of bloggers attended a conference call with the HP team in the U.S. responsible for this campaign and a communications channel was open that allows us to provide feedback to the team.

One of the initiatives of this campaign is a Adobe AIR-based (read: platform independent) widget that can run while you are logged in and will monitor your PC usage in terms of hours. You can then send daily feedback in terms of how many hours your PC is running every day - and in return the widget shows some update statistics in terms of environmental impact of changes, including the amount of energy saved and carbon emissions reduced.

A 2004 study for example shows that 64% of business desktop users and 24% of laptop users do not switch off their PCs at the end of the days.

HP employees are involved in this program using intranet to distribute information, updating country websites to reflect the program, distributing stickers, internal videos, and more. HP is also running a Power to Change blog.

So what's in here for us?

First I invite you to download the Power to Change widget.

Then check some of these resources:

• Main resource page on HP environmental initiatives:
• Energy tips for computing:
• Environmental videos:

And last post here what you or your company are doing to change the way you use computing to reduce the environmental impact. Things like distributing internal information, asking employees to turn off their PCs when leaving the office, using virtual environments to run multiple servers, going through technology refreshes replacing old equipments with modern version, etc.

You can also post suggestions here (or in our forum discussion). Everything you post here I am happy to relay back to HP.

So, what are you doing?

Register for .Net Code Camp Wellington now

By Mauricio Freitas, in , posted: 9-Jun-2009 08:22

This weekend we have the .Net Code Camp in Wellington. The event is happening 13 - 14 June 2009, 9am to 5pm in the Whitireia Community Polytechnic, Porirua.

This is a cool gathering for .Net developers in New Zealand. Topics inlcude "ASP.NET MVC", "Building Composite Solutions with Microsoft Products", "Code Contracts", "Object Relational Mapping","Programming for the Microsoft Sync Framework", "What's Happening in .NET Languages" and "Zero to Practical Silverlight in 60 Minutes".

Another new topic this year is the "Introduction to iPhone Development" session.

freitasm's profile

Mauricio Freitas
New Zealand

I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

I'm the Geekzone admin. On Geekzone we publish news, reviews and articles on technology topics. The site also has some busy forums. Also worth visiting is TravelTalk NZ, a community for travelers!

Subscribe now to my blog RSS feed or the Geekzone RSS feed.

If you want to contact me, please use this page or email me Note this email is not for technical support. I don't give technical support. You can use our Geekzone Forums for community discussions on technical issues.

Here's is my full disclosure post.

A couple of blog posts you should read:

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