I looked up the official ISSN website for registrars, and found that New Zealand publications should apply through the National Library of New Zealand. After a couple of days I received a polite, but negative reply:
ISSN (International Standard Serial Numbers) are currently only assigned in New Zealand to serials, that is, publications issued in successive discrete parts, with each part identified by a number and/or date, and intended to continue indefinitely. As your website is not a serial it does not qualify for an ISSN.
Seriously, I disagree. I found out today that the National Library of Australia do accept blogs in its ISSN registry!
For more information resources on ISSN for blog, check this site, and more importantly this page about compatibility of weblogs and ISSN.
Oh, yes... New Zealand is only worried about having broadband, not necessarily information.
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