Since then things have changed a bit, and Ferrit has bought the domain www.ferrit.com. Was it a stunt to attract even more people to the site?
From the start some people thought Ferrit would be a competitor to www.trademe.co.nz, the New Zealand on-line auction success. But the sites are completely different and from the start, Ferrit was only offering a "window" for products, and the shopper had to complete the purchases directly on the seller's site.
But all this is changing, and soon Ferrit will be launching a new version, with integrated retail features so consumers will be able to buy directly from that site.
I will be talking to Ralph Brayham, General Manager, next week. We might have Steve Plank (CIO) or Peter Wogan (Head of Marketing) with us, TBC.
If you want to ask Ferrit something, I am happy to relay questions. Please post you comment here, or contact me.
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