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Sorry i-mate, but looks are important

By Mauricio Freitas, in , posted: 7-Dec-2006 14:58

London-born designer Jonathan Ive is responsible (with his team at Apple) for such things as iMac, G4 Cube, iSub, Cinema Display, iMac LCD and the wildly popular culture icon, the iPod. Check all these products on-line at the Design Museum (British Council).

Enters Windows Mobile... One of the most popular brands around is i-mate. They used to have a partnership with OEM HTC, until the manufacturer decided to launch devices under its own HTC consumer brand.

We can't say those devices sold by i-mate in partnership with HTC were the most beautiful ones, but I wouldn't be ashamed of having one on me. But the last crop of devices coming out after the break up (some already introduced, some still to come) are ugly things.

Take for example the i-mate JAQ, which was manufactured by a company other than HTC, and is "ugly by design" according to i-mate:

i-mate JAQ

Ok, not convinced? Try these new ones, the i-mate JAQ4 and i-mate SP JAM rumoured to be coming soon:


Yep. They aren't no iPod, no Motorola Q, no Palm Treo and certainly not the BlackBerry Pearl... I know of a lot of people who wouldn't want to be caught with one of these devices in their pockets. I know for sure my wife is very resistant to having a Windows Mobile (be it Smartphone of Pocket PC) on her bag, after the Sony Ericsson P800 hit the floor. I am sure she's thinking of the BlackBerry Pearl as an alternative...

Can't we have great functionality and good looks in a single device? Or is it something like "Nice design, great functionality, memory and CPU power... You can choose only one of those per device".










Other related posts:
Windows Phone and Android apps screen comparison
Windows Phone 8 Portico update: at last here in New Zealand
Windows Phone updates, again






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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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