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Yahoo!Xtra

By Mauricio Freitas, in , posted: 16-Feb-2007 21:22

This is a sneak peek on Yahoo!Xtra, launching 1st March 2007, when Telecom New Zealand's Xtra will part ways with Microsoft's MSN:


Reading the page is an interesting exercise. I wonder how many users connected to Xtra will realise they don't have to adopt Yahoo! Mail, Yahoo! Messenger, and they can keep using Hotmail and Windows Messenger. Or is Xtra going to "recommend" people to change over?

Also it's not like people couldn't use Yahoo! Mail before if they wanted to. So really it's not "good things happen when Xtra meets Yahoo!" by any stretch of imagination (except for the marketing folks at both companies I guess).

What is Microsoft doing after 1st March? It is still a mystery, nothing announced yet. And we are only two weeks away from the changeover date.

What's going to be interesting is to keep an eye on Xtra's rankings. Currently XtraMSN ranks high in New Zealand, but I bet it's because XtraMSN is the default page for Internet Explorer for all machines with locale=NZ. I wonder what's the default page going to be after 1st March, since that is a redirect within Microsoft's domain. Or is there another contract just for the homepage?

Another things is the "priority change". Until now the portal was "XtraMSN", but from 1st March it is going to be "Yahoo!Xtra". Is just because it sounds better, or is the name showing who's the boss?









Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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