The box is the welcome kit to a new "by invitation only" exclusive service offered by Vodafone to business account holders.
The booklet explains that +64home cardholders can call two special numbers called "Roaming Priority Service" and "Rapid Response".
With Roaming Priority Service travellers are able to contact Vodafone customer services and get into a priority queue for quicker assistance. The number is only available to card holders while in overseas trips - while in New Zealand people should continue to use 777.
The "Rapid Response" service comes in two flavours. "Rapid Response Concierge Services" is similar to some offerings from American Express and other gold or platinum credit cards. In summary is a concierge service for travellers abroad, with 24/7 access to a help line with someone that will the user organise important things from hotel bookings, organising car hires, message relays and even arrange gifts to be sent to someone.
"Rapid Response Medical Information Services" can help the traveller talking to a doctor, arrage a doctor visit, or help with admission to hospital.
The box also comes with a small cologne spray "New Zealand", by Demeter.
UPDATE: I am now unsure of "launch" as it seems this is not a new offering, but just that only now I was "invited". Perhaps because I have a business account and have been all over the world in the last two months?
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