[Google Circles] lets you explore the interests of groups of people around the world, in your hometown, at your workplace, and at your alma mater. For example, check out the Google Circles for Brookline, MA, whitehouse.gov, and Apple Computer.This is a screenshot: Apparently there are only limited "circles" available because I couldn't find anything from "Wellington" or "New Zealand" yet.
Google Circles works by aggregating information from a variety of sources. For example, we record the Internet Protocol (IP) address for every search performed on our servers. While the IP address does not uniquely identify your location, there is a strong relationship between address and a geographic region. From this relationship, trends can be inferred. Similarly, your IP address often identifies you as being affiliated with a particular Internet domain (e.g., rcn.com). This information allows us to provide highly specialized clusters of search behavior which are interesting and useful.
Of course it could just be another April Fools joke: check the copyright notice at the bottom of the page (it's not Google) and check the explanation...
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