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When companies don't participate in conversations, or why Vodafone is locked out of Geekzone today

By Mauricio Freitas, in , posted: 12-Apr-2007 12:36

If you are inside Vodafone New Zealand's network today you will notice your access to Geekzone has been blocked.

So, how it happens that a large mobile operator such as Vodafone is locked out of the largest technology website in New Zealand?

Easy... Trolls. It seems some people inside that organisation don't understand criticism, and instead of engaging in a conversation decide that using a computer to anonymously post a comment calling someone "retard" is fine.

No, it's not fine. It's the corporate image that's hurt. You think you are anonymous, but now the entire organisation has an image problem.

Vodafone New Zealand has two ways of fixing things... One is bad, another is good:

1.Teach people inside the organisation to respect other people's opinions, and that what you say in public reflect on peoples' perception of the company, or

2.Tell everyone inside the company to never access Geekzone again, hurting the company's image even more, as one that's not interested in engaging with customers.

It sure shows that some people inside the organisation couldn't be smart enough to think of the consequences of trolling?

People love branding, but every one inside an organisation is part of the branding. And this is not the first time the Vodafone proxy server was blocked. The first time it was a surprise and I didn't know it was the company's main Internet access. But this time it wasn't a surprise.

UPDATE: Access has now been restored.

Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
Geekzone data analytics with Power BI
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freitasm's profile

Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

I'm the Geekzone admin. On Geekzone we publish news, reviews and articles on technology topics. The site also has some busy forums. Also worth visiting is TravelTalk NZ, a community for travelers!

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