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Orange thinks that 30 MB of mobile data is unlimited

By Mauricio Freitas, in , posted: 5-Jun-2007 10:54

This is an early April's Fool joke, or what? Mobile operator Orange UK launched a new "flat rate" data package for "seasoned surfers who demand great value for all their mobile browsing". The flat rate costs only £8 (NZ$ 24).

Sounds too good to be true? It is. They fail to say this "flat rate" is limited to 30 MB/month!

That's right, 30 MB. This is  what Jean-Pascal Van Overbeke, Vice President Mobile & Convergence for Orange, says:

“Our new pricing structure makes it easy for our customers to understand exactly what they are getting and for how long when they access the mobile internet. Customers can get access to the web on the move, without the fear of being caught out by any hidden charges.”


What's more intreresting is that nowhere in the press release they say anything about the 30 MB limit, instead that's what it was distributed:


From June, five new bundles, starting from just £1, mean both Pay Monthly and Pay As You Go customers can browse safe in the knowledge they will know exactly how much they will pay. 


A joke? Customers know how much they pay for sure, but had no idea how much they were getting for their money.

True, nowhere they say "unlimited". But nowhere they place a limit. The way things are worded it sounded as it was unlimited. That's all.

No wonder people are already complaining. T-Mobile UK offers 1 GB/month for £7.50. Yes, 1 gigabyte for less than what Orange charges for 30 megabytes.
 


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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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