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i-pond: Telstra joins the personal homepage war, attract Apple lawyers?

By Mauricio Freitas, in , posted: 2-Jul-2007 17:45

Australian telco Telstra has launched a "personal homepage" service called i-pond (yes, probably attracting the fury of Apple's lawyers over the similar iPod trademark).

The service is just another one in a sea of "personal homepages", such as Microsoft Windows Live, iGoogle, Netvibes and others.

You can move boxes around, add new widgets, create boxes based on RSS feeds and even create your own personalised homepage, like mine at i-pond. The trick here is that only BigPond customers are supposed to be able to register, but anyone can register and grab a personalised page, really (untill they lock the registration page).

They even offer a widget called "Virtual Puppy", a Flash-based animation of a dog walking around the widget and pouncing at balls and bones you throw at it...

Their press release comes with all the buzzwords for this decade, including "user generated content", "Web 2.0", "Second Life" and more:


BigPond Group Managing Director Justin Milne said: "I-Pond is BigPond's latest innovation as we spearhead the charge towards Web 2.0, the user-generated internet experience of the future."

I-Pond is the latest Web 2.0 initiative to be launched by BigPond, following launches of BigPond's islands in Second Life, interactive BigBlogs and Australia's leading online games community BigPond GameArena.

Mr Milne continued: "As internet users become increasingly sophisticated they're demanding new ways of organising and engaging with information online. Our Web 2.0 products tap into this desire for personalised internet experiences and explore the new ways of communicating that Web 2.0 enables.

"Today we're launching I-Pond, the ideal way to personalise and prioritise the huge amount of information available online."

I-Pond is a new, personalised way of organising information. It enables customers to keep an eye on the weather, have the latest headlines from their favourite news sites updating in real time via RSS feeds, see their diary and have one-click links to web videos or the latest sports results only a glance away.



The look is good, the widgets are fun. But do we need another personalised homepage service? I guess BigPond is trying to introduce the concept to people who would visit their ISP's page, but not tech savvy enough to find this kind of services on the big Internet.

I wonder if any of the New Zealand ISPs are working on this? Xtra, IHUG, Slingshot, Paradise? They all have very boring pages. Both Paradise and Slingshot have pages coming out of the 90s. Xtra diverts to its Yahoo!Xtra partnership, which seems to have been engineered and designed in 1997.

Anything else brewing here in New Zealand?





Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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