Top Kiwi technology website Geekzone is partnering with TV3 with links to each other's sites in a move both organisations hope will broaden their reader content and boost online traffic.
"There is no money in it - it's not a financial deal for either party. It's more of an experiment to see if we can each boost traffic by giving readers on both sites a greater choice of content."
Exactly right: it's about relevant content to our readers. We do not have the resources to produce videos commentaries and TV3 provides a great complement in the technology segment. You can find those links in our news stories and all forums pages.
It's also interesting to note that m-net is one of the the few media sites that actually link to sites and blogs in their stories. I am still waiting to see this happening more often from the big names in the media industry in this country.
This week I had the opportunity to listen to Bernard Hickey (Head of Digital, Fairfax Media), just before my own user generated content session at TUANZ Business Internet and Conference Awards. He seemed worried about moving his leading news site Stuff into a web 2.0 context.
Bernard even mentioned "link love" during the Q&A part in my session - but Stuff is one of the media sites which lack the concept of "linking".
I think having a big name such as TV3 allowing us to link directly to their stories, and in exchange linking to a non-mainstream provider such as our own Geekzone is really a great move and will benefit readers in both sites.
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