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The new Stella Artois viral

By Mauricio Freitas, in , posted: 9-Nov-2007 15:38

A couple of weeks ago I found that Stella Artois had a new website up with a very interesting viral element.

You probably remember the Stella Artois ads (1, 2, 3, 4, 5, 6, 7) where someone will go through anything to keep his bottle of this favourite beer - always with a twist at the end. Those were very clever ads and they have now moved the same kind of content into their new website.

If you visit the website now you will see a story and a series of puzzles you can solve on-line. All with a very noir style. Worth seeing it.

I am writing about this because of the technology behind it, and because I was surprised with an invitation to an on-line event (or something like this) that Stella Artois is promoting here in New Zealand.

Now, I am not sure how the PR folks for the beer maker found out this is the beer I order (and the one I have in my fridge right now) - but I am curious nonetheless.

Just one thing to complain (because we have to have our voice heard!)... Stella Artois is brewed in New Zealand, under supervision. But cafes and restaurants still list it under "Imported Beers", which I think is cheeky of them.

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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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