A couple of months ago an ad agency approached us and asked what we could do that is different from the old banner advertising on-line and I thought that creating value for readers would be a great way to go.
After lots of talks we agreed to create the Microsoft sponsored Visual Studio 2008 blog as part of a month long campaign.
Microsoft is sponsoring the blog by providing us with the means to keep it updated during March 2008. Throughout this month a series of blog posts will provide readers with tips and tricks on Visual Studio 2008 - and these blog posts are coming from New Zealand (and some Australian too) software developers that are already using the new Visual Studio 2008.
The blog is a first for New Zealand - I don't know of any other company sponsoring a blog like this before.
It is also different because unlike other forms of advertising this one is interactive - people can ask questions and post comments for example - and actually useful! The content will be living on Geekzone forever after the end of the month, and will serve as reference for people searching for those tips and tricks, well after the campaign is finished.
Make sure you bookmark the blog now or subscribe to its RSS feed.
Other related posts:
Windows 8 Mail app not hyperlinking emails
Are we seeing the death of Windows RT?
Windows 8 Consumer Preview
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