This is what it looks like in our forums:
I haven't seen this in the mainstream media, but last week 3 News changed their site in many ways. First it moved from the old tv3.co.nz domain to the 3news.co.nz domain - a bit more descriptive of what it is about. This move leaves the tv3.co.nz domain for the TV business and 3news.co.nz is all news.
Also they have moved away from the Microsoft WMV format into a more widely accessible FLV format. I am sure this will help reaching a wider, more tech-savvy readership that prefer to use a browser other than Internet Explorer or even a non-Windows platform for their browsing habits.
The project took some time - I was notified of the changes a couple of months before it actually went live, and I was curious to see what would be coming out of that. It's a good result - clean and a much faster than the older domain.
It seems they have a partnership going with TelstraClear's new ClearNet portal - I can see ClearNet advertising on 3news.co.nz player and pre-roll media, and ClearNet has links and ads to 3 News (hey we are in good company then!).
I asked Siobhan McKenna, GM for Networks at MediaWorks New media division about this change and here is what she has to say:
The site includes an emphasis on breaking news, much greater category depth, flash video and the ability for users to contribute news video, audio, stories and to comment on almost everything. TV3 has also made a substantial investment in its web architecture.
As well as investing in infrastructure, MediaWorks has also boosted up its on-line editoral team, allowing then to take better advantage of the company's extensive media assets.
"Our editorial team now includes specialists in the areas of Politics, Sport, Business Lifetstyle/ Health and Entertainment..When we add these specialists to the award winning 3 News team, Radio Live , NZPA, as well content from users I think we have an unrivalled offering. "
"Quality Video is always going to be our advantage over other websites and we are proud to say that we get breaking news video onto our site faster than anybody else" said McKenna.
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