"They have not launched yet" (even though prices are online)
"This phone changes everything, people can connect to the Internet" (even though other devices already do it on their network)
"It costs a lot of money to bring that data down to New Zealand" (even though the data is already there for all the other devices in the network)
Mark even says that it costs a lot to "bring that data down to New Zealand". He forgets to mention most ISPs offer 1 GB for one dollar - but Vodafone is obviously very different. Forget they are providing mobile data. It couldn't cost more than 50 times the fixed line data. Or could it?
Link to 3 News website with the interview is now live.
You will certainly laugh on Vodafone's attempt to justify this joke.
Truth is... You can buy the phone outright, no discounts and use with your choice of plans. It's there in the Vodafone site.
But Vodafone wanted to "hype" and announced the "iPhone from $199". When they finally disclosed the "$199 is with a $250 monthly two year contract" then people got all mad.
Vodafone is getting a lot of attention. More people want to know what's this iPhone. Vodafone says "it connects to the Internet", forgetting the Nokia N95 already in their network has been doing this for months. Some old Windows Mobile devices have been connecting for three or four years.
But they want the hype... And people will buy. Some will be smart and buy full price and get out of a $ 6000 contract. Others will simply sign up for the low allowance contract and won't fully explore the device.
Customers lose, Vodafone wins. Making a fool of themselves to sell. Great move.
Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
Geekzone data analytics with Power BI
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