The service launched with a big splash, including a three minute TV ad in all three free to air national channels.
According to the official word "Made from New Zealand is New Zealand's global online business community, designed to connect and promote businesses and entrepreneurs with the 'Kiwi DNA'."
The Made from New Zealand concept was launched last year on Waitangi Day by entrepreneur Steve Adams, who organised more than 1,000 Kiwis to build a 100 meter long silver fern sand sculpture on Santa Monica beach, Los Angeles. You can see a video clip with this project on the Made From New Zealand channel on You Tube.
Part research project, part television commercial shoot, the fern attracted the interest of New Zealanders in businesses all over the world who were keen to connect with each other as Kiwis to help grow their businesses.
With the concept tested and the Made from New Zealand brand name launched, Tim Norton, John Clegg and Pat Macfie partnered with Adams to build an online community to connect Kiwi businesses in New Zealand and around the world
The main partner is Telecom New Zealand - I met Alan Gourdie, CEO Telecom Retail, during the launch and he seemed pretty excited about the project.
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