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Advertising on line is more effective than cinema?

By Mauricio Freitas, in , posted: 2-Jun-2009 09:57

Last weekend we decided to go see a movie. The movie was scheduled for 2:30pm, but the theatre was closed for cleaning until 2:35pm...

We started walking in to take our seats - we were the first couple in - and the pre-roll ads were... rolling already. Cadbury Eyebrows was just at its last ten seconds or so...

The cinema had to show the ads, even if no one was there to actually watch them.

And that made me think how companies still put money into some advertisers that don't give a damn to their contractual obligations - like this cinema screening an at to no one in particular, but still counting the "impression".

Some still wonder why advertising money is flowing from newspapers, cinema and TV to on-line, where ad delivery and responses can be measured with ease. It just makes more sense.



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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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