We started walking in to take our seats - we were the first couple in - and the pre-roll ads were... rolling already. Cadbury Eyebrows was just at its last ten seconds or so...
The cinema had to show the ads, even if no one was there to actually watch them.
And that made me think how companies still put money into some advertisers that don't give a damn to their contractual obligations - like this cinema screening an at to no one in particular, but still counting the "impression".
Some still wonder why advertising money is flowing from newspapers, cinema and TV to on-line, where ad delivery and responses can be measured with ease. It just makes more sense.
Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
Geekzone data analytics with Power BI
Now with more fibre
comments powered by Disqus