Interesting? Certainly good information for marketing folks, but without context it's not much. Is this legal or illegal downloads? Do these users make a difference between those two types?
I am told by Nielsen this table comes from their on-going online survey and it's related to this question:
15. In relation to creating content (eg writing a blog/uploading pictures) on the Internet, please indicate which of the following types of activities you have done in the past four weeks:
1. Created/updated or looked at an online profile on a social networking site
2. Contributed to a message board, online forum or wrote/commented on a blog
3. Uploaded pictures
4. Uploaded videos
5. Uploaded music
6. Posted a review of a product or service online
7. None of these
So this established the context (the question wasn't supplied with the chart). This is not the number of people uploading to these sites, but the number of people who frequent these sites that indicated they have uploaded music in the past four weeks.
If this was an Orwellian society (and perhaps with a 2084 version of S92a) I could even imagine the RIANZ sending out a letter to these sites asking them to identify their users, so "content police" could monitor each individual's usage later.
I am thinking of a post about content distribution - this will be coming shortly. But for the moment I am glad Geekzone is not in this list. I am told of some ad agencies around New Zealand already have the wrong impression about our demographics, and when presented with some hard evidence they are surprised about our mature audience. I can imagine their reaction if Geekzone was in a list of "music uploaders"...
Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
Geekzone data analytics with Power BI
Now with more fibre
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