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Telecom and Vodafone have we covered where kiwis work, live and play - your turn to sell it now

By Mauricio Freitas, in , posted: 5-Feb-2010 16:05

Apparently advertising standards in New Zealand wouldn't allow a company saying anything bad about a competitor's service or product - even if it's true - so a TV ad like this one wouldn't be produced here:

It won't matter anyway, because in terms of coverage, both of our largest mobile operators claim to have us covered - almost completely.

For example, Telecom New Zealand has a XT mobile network that "covers 97% of the places Kiwis work, live and play."

Vodafone New Zealand also operates a rather large network, even though the blurb on their website is quite confusing: "Our 3G Broadband (HSDPA) network currently covers areas in Auckland, Hamilton, Wellington, Christchurch, Dunedin, Whangarei, Whangamata, Tauranga, Rotorua, Taupo, New Plymouth, Wanganui, Napier, Palmerston North, Nelson and Queenstown. If you're travelling outside 3G broadband areas, our 2G (GPRS) network will cover 97% of the places people live and work in New Zealand. Please note, however, that you will experience considerably slower speeds when connecting onto the GPRS network. We have 97% coverage of where people live, work and play in New Zealand."

I have asked Paul Brislen to clarify this, so the official short answer is "We have 3G coverage (including 3G Extend) to 97% of the population. We also have 2G coverage to 97% of the population." (actually his email provided a lot more information). So I'd say they have us covered too.

Now my question to you. If those two giants can't compete in coverage, then what features would you use as a selling point if you were in charge of the marketing for these companies? Post in the comments below (and yes, "We operate a reliable network" will probably appear in the replies).

UPDATE: At the risk. Even if you work for one the companies - or the other - your anonymous comments are welcome on this post. It's about fun and trying to find something worth in all the marketing blurb we are bombarded with.



Other related posts:
Microsoft Ignite New Zealand, Microsoft Surface Studio
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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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