Remember this is for New Zealand domestic traffic only. Nielsen explains the methodology:
"The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which sites have the highest percentage of their traffic consisting of people who have purchased online from any website, for the month of April.
For example, techday.co.nz is the number one ranking because 55.4 percent of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 6,025. geekzone.co.nz on the other hand, in third place, has 51.7 percent of its unique browsers that meet the demographic requirement but their total number of matched unique browsers equals 54,132."
For some public demographic information you can check our Geekzone information on Quantcast and select different countries from their list.
Other related posts:
If the headlines indicate the quality of news in New Zealand…
You are still a pirate according to Stuff
Geekzone is a ESET NetGuide Web Awards 2014 winner
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