For example 83% of European households have a mobile handsets, but only 56% access the Internet regularly. Also 33% of European citizens have no Internet access (which I assume refers to landline Internet connections).
So what's the solution? "[Vodafone] have the potential to deliver the digital revolution to 500 million European citizens".
The interesting thing here is that Europe is probably the second biggest battleground (after China and India) in the mobile competition. Vodafone is up against O2, T-Mobile, Telefonica of Spain, all fighting for a share of those 500,000,000 customers.
What I would like to see though is what is Vodafone New Zealand's take on this aspect? Competition here is not as strong as in Europe. Does it make it less likely we could see such initiatives, or see price drops coming from the local operators?
Any insight you want to share in comments?
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