Vodafone New Zealand has announced a new set of mobile plans called "SIMple"... These are basically a no long term on account plan. The company is trying to get to those users who don't care for a handset subsidy and care even less for a long term "partnership", but don't want prepay (for many reasons, perhaps even the need of invoices, complete activity lists, etc):
Coincidence? According to Digital Island's Blair Stewart "Digital Island's design agency created the SIMple concept in early May and we added it to our website later the same month. Vodafone launched SIMple on their website in August."
Thanks to regs for the tip in our forums.
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