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Google +1 and advertising: how is Google using your information (and why the rogue apostrophes)?

By Mauricio Freitas, in , posted: 31-Mar-2011 14:31

Every analyst in the tech industry seem to be talking about Google +1, Google's new feature that allows users to share search results in their profiles.

If you don't have it in your search results you can enable it now by creating a Google Profile, then going to the Google Experimental web page and adding +1 to the list of experimental features. Obviously Google +1 will only appear on result pages when you are logged in to a Google account.

What I've not seen discussed yet is how your Google +1 listings can be used for advertising. The only two references to this I could find was when I tried my first +1 my first link:

Note the checkbox next to "Use my information to personalize content and ads across the web." (the bold is mine).

Hmmm. So I can stop personalizing content but this will also stop personalizing ads. But what is "personalize content" anyway? It seems, reading the Google +1 Privacy Policy that Google intends to allow third party web sites to suggest links based in your profile. Which is ok, but why this feature and ad personalisation are bundled together?

I've just found an image showing what happens when you "+1" an advert (why would one do that?), thanks to Search Engine Land:

Also, why is Google using "greengrocers apostrophe's"to indicate +1 plurals, as in +1's everywhere?

What is this Google +1 good for? There's some more information in the Google +1 Button page, saying "In order to +1 things, you first need a public Google profile. This helps people see who recommended that tasty recipe or great campsite. When you create a profile, it's visible to anyone and connections with your email address can easily find it."

If I recall correctly people don't visit Google Profile pages like they visit Facebook.

Google Social Results are powered by all your social network connections, as defined in your Google Profile, but only your Google-based connections are currently used when matching +1 recommendations to Google Search results.

You also get a Page Not Found if you try to follow the "personalization on sites across the web" like present in that page. It seems Google released something that will be up there with Google Buzz...



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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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