My window to the world

Great Geekzone event, wish we could do more of these with other tech companies

By Mauricio Freitas, in , posted: 4-May-2012 10:03

Last week of April I got a phone call from Snapper. They were getting ready to deliver a New Zealand first technology in partnership with 2degrees, a NFC-based mobile payment solution with practical use: Snapper on your smartphone, branded 2degrees Touch2Pay, and wanted to reach the Geekzone community to show this new way of paying for things.

Wellingtonians in general have embraced Snapper with impressive numbers (although Snapper is not limited to Wellington only). Over 370,000 Snapper cards have been issued, generating more than 100 million transactions across over 1000 buses, 3000 taxis, and over 500 retailers in New Zealand.

In just under a week we contacted Geekzone users in Wellington inviting them to a mystery Q&A event. We had a great response and the 80 seats available were filled very fast. On the day we had 90% presence and people enjoyed drinks and nibbles while listening to Snapper explaining why they decided to do it and what steps were taken to design the Android app, LG told the audience the dirty tech bits behind the NFC technology and 2degrees showed how all this integrated into the mobile network (including SIM authentication/authorisation).

We also had a couple of LG Android smartphones ready to go with some preloaded credit to giveaway.

In the few days leading to the event we started a discussion where I asked people what they thought would be announced. That discussion ended up having 200 replies with 15,000 views . While some correctly guessed a NFC-based mobile payment solution, others provided great feedback with their wishful thinking on new products/services. I was told by 2degrees, LG and Snapper they were following the discussion closely. We now closed that discussion and opened a new one to discuss the Touch2Pay service.

I wish other tech companies in New Zealand reached out to our community like Snapper, 2degrees and LG did. It was fun and we had high attendance of interested people... You know how to contact me!



Other related posts:
Xbox One at TechEd New Zealand 2013
Yahoo! suggesting to copy your data somewhere else. Where?
Anything for a page view, and a click: infographics






comments powered by Disqus

freitasm's profile

Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

I'm the Geekzone admin. On Geekzone we publish news, reviews and articles on technology topics. The site also has some busy forums. Also worth visiting is TravelTalk NZ, a community for travelers!

Subscribe now to my blog RSS feed or the Geekzone RSS feed.

If you want to contact me, please use this page or email me freitasm@geekzone.co.nz. Note this email is not for technical support. I don't give technical support. You can use our Geekzone Forums for community discussions on technical issues.

Here's is my full disclosure post.

A couple of blog posts you should read:


Social networks presence

View Mauricio Freitas's profile on LinkedIn


My Blog by tags...

Blog...
Entrepreneurship...
Media...
Personal...
State of Browsers...
Technology...
Viral Marketing...
Web Performance Optimization...
Windows...
Windows Phone...

Other recent posts in my blog

Google crawling Geekzone HTTPS...
Geekzone gone full HTTPS...
Microsoft Ignite New Zealand, ...
If the headlines indicate the ...
Geekzone data analytics with P...
State of browsers Geekzone Mar...
2Cheap Cars discussion...
Now with more fibre...
Unlimited is not unlimited: Vo...
How bad is Vodafone cable at t...

New posts on Geekzone