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HP Tech @ Work Day experience

By Mauricio Freitas, in , posted: 17-Sep-2013 16:20

I was recently invited by HP and Ivy Worldwide to attend the HP Tech @ Work Day in Sydney, Australia. This wasn’t my first experience with Ivy as an enabler of relationships between bloggers and the tech industry, and as usual the team delivered an exceptional value to myself and my audience.

First there was the planning stage. I was contacted with some basic information about the event, who it is aimed at, who from HP would be available on site for us to talk to, and other pieces of relevant information.

Based on this initial contact I was able to ascertain this event was a good fit to both myself and my audience. 

Then comes the support provided by the Ivy Worldwide team, including travel arrangements, accommodation, transportation and other bits and pieces.



The HP Tech @ Work Day in Sydney was an event in a conference format, with a keynote covering the topics of the moment: cloud and big data. From our front row seats we heard insights from David Caspari (Managing Director HP South Pacific), Paul Muller (VP Software Marketing, HP Software) and we had the chance to learn from the experience of people such as Tom Quinn (Chief Technology Officer, News Corp) and Tam Lee (Neuroscientist, Human Technology). 





After the keynote we could chose from three streams of speakers covering infrastructure topics, before we could get everyone in the Bloggers' Lounge for Coffee Talks. Those are small session of 45 minutes to one hour where our group had the opportunity to talk candidly to some of the speakers, going deeper into topics of interest. That's where I found more about things such as the Orion Health and HP Cloud deal announced earlier that same day and what made the company decide to use cloud services, how they plan to use it and more.

At one of these Coffee Talks we had the opportunity to give HP some feedback in how we perceive the HP Cloud message, what our group of bloggers (which included professionals in the IT infrastructure sector) thought could be clearer and how HP could improve their relationship with markets. 

During  these events Ivy Worldwide also arrange for some even more informal meeting time, such as the group dinner arrangement, where all of us including bloggers, HP and Ivy have an opportunity to continue our conversations about the events of the day over a meal that (in some cases) extends for some quite time into the night, all for a good exchange.




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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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