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Vodafone brings Dr James Cantor to New Zealand

By Mauricio Freitas, in , posted: 24-Jul-2006 15:40

The guys at Vodafone New Zealand brought into the country Dr. James Cantor (www.futureguru.com). The main event was a lunch here in Wellington, where Dr Cantor presented his views on future trends to an audience comprising mainly government officials involved in IT projects, and a minority of IT managers involved in other areas.

I am happy to have been invited to the main event (which was attended by about 120 people, I’d say), and also for a one on one chat with Dr Cantor, before the lunch.

Dr Cantor and I talked about our earlier experiences with Technology. He was, for example, part of the initial Apple’s Mac team, as part of the corporate marketing group. We had a bit of geek talk, about how technology changed in all these years since the initial Apple Mac project, how technology is so prevalent these days that it’s not a surprise to us (or anyone else) what possibilities it brings to life. How people accepts technology as a enabler of knowledge and wealth.

Dr Cantor being a futurist, of course I had to ask him about what trends are related to telecommunications, and mobility in general.

He made a point that currently the global economy is a non-location economy, and 2/3 of US and EU economy is driven by IT, nano, neuro, bio technologies. The wireless broadband can and should be used as an accelerator for the ubiquitous and innovative enterprise, helping it touch clients.

In terms of acceptance he commented that government (which seemed to be the main Vodafone focus during the whole event) is the slowest one to adopt the idea of non-location, followed by large enterprise, with SME being the quickest segment to start using wireless technologies.

So, what’s the wireless paradigm? Better solutions, wealth, new business models and market opportunities, a global market space, all facilitate by this non-location economy.

Of big impact on this is the organisational culture. Companies and government should be able to risks and experiment, posing low resistance to changes and opportunities.

What customer relationship areas companies should work on first? According to Dr Cantor, CRM (Client Relationship Management) is the first area that can benefit of a wireless paradigm. The main benefits would customer intimacy, responsiveness and business intelligence. Other areas that can benefit are supply chain and logistics. And government, of course.

You should think of this as “don’t sell me things, know me better and suggest things I might need”.

Dr Cantor goes as far to say that 25% of jobs should be redesigned on a wireless platform to be more effective.


The main event was a full of energy presentation, with Dr Cantor going through concepts, explanations, and some interesting ideas on how to use all this in the wireless field. Of course most of the examples were targeted at government in general, because this was the majority of the audience.

It was actually a very interesting chat, and I can't complain about the food served during the lunch afterwards either. I think it was (the whole thing) appreciated by everyone there.





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Mauricio Freitas
Wellington
New Zealand


I live in New Zealand and my interests include mobile devices, good books, movies and food of course! 

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