This half day event is ahppening at the Museum of New Zealand - Te Papa Tongarewa from 8:30am through 1:30pm.
There will be conference streams during the day, designed to give IT Professionals a more practical approach to IT Management.
I won't be attending the event though, because I will be in Auckland attending the Microsoft Tech Ed, and writing the Unofficial Tech Ed Blog while there...
I am talking about Foldera, a company which started as a "developer of web-based organization and collaboration software" and now decided their market is really selling network switches.
I see this as an example of where all this "web-based" craze is going if people keep investing in good ideas with short sighted implementations. Too much money being thrown into companies with no vision, or trying to solve a problem that doesn't exist - or doing it in the wrong way.
I am posting this because I think it's relevant to a topic Ben posted today on "web 2.0 and monetisation".
Want more "fail"? Their new web-site, linked from the press release doesn't even exist yet:
SANTA ANA, Calif.--(BUSINESS WIRE)--Foldera, Inc. (OTCBB: FDRA), today unveiled the Company’s new strategy, management team, market thrust, name and capital structure by issuing the following letter to shareholders.
We are pleased to announce that Foldera has now successfully transitioned itself from being a developer of web-based organization and collaboration software. We have searched to find the right market, management team and product with which to take the Company forward and we would like to take this opportunity to outline the Company’s future plans.
New Strategic Direction
The Company’s principal market moving forward is with the core network infrastructure of the telephone companies, cable operators and wireless suppliers. The Company has recruited a new management team with a wealth of telecom infrastructure experience and who have already independently completed much of the software development for a High Speed, High Density Carrier Grade Ethernet Switch that will be the Company’s initial product launch. Along with our product development partners, we are continuing to develop the software and hardware in a closely integrated program that will result in timely implementation of the system using components that will exceed all carrier and prospective customer requirements.
There are other players attempting to enter these markets. Cisco Systems (CSCO), Juniper (JNPR), Force10, Alcatel-Lucent (ALA), Huawei, World Wide Packets and Foundry Networks (FDRY) clearly have well-established brand names and large customer bases. However, they also have legacy technologies and cannot re-launch into new markets with products that must be redesigned/re-architected and which would cannibalize their existing product lines. We will compete in the high density, carrier grade 10 Gigabit switch market with a switch that is both extensible and affordably scalable. This will present a ‘new standard’ in the market and the Company will be a ‘first mover’ in this segment.
The Company’s new technology will transform the Ethernet Switching market segment by developing and selling dramatically more cost-effective, scalable solutions for High Speed Ethernet switching with the industry’s first 288 10 Gigabit port Ethernet switch as our initial product launch at the National Association of Broadcasters (NAB) Show in Las Vegas in April 2009.
Corporate Name Change
As is appropriate with this major change in the Company’s direction, we have decided to change the name of the business to CeCors, Inc., an acronym for Carrier Ethernet Core Switch and pronounced ‘SeaCores.’ This will become effective in the coming weeks as the Company’s legal name, registrations, trading symbol and marketing materials are changed.
Expanding Management Expertise
The CeCors executive team brings 100+ years of combined management experience in IT and communications technology, manufacturing, sales and marketing. The team has worked together and successfully led a number of liquidity events, such as mergers and acquisitions, as well as IPO’s.
As of July 18, 2008, Jim Fiedler, an experienced and respected leader in the telecom industry, with vast experience in running early and mid-stage telecom networking and services companies, has become Chairman, President and CEO of CeCors. His experience and contacts within the industry will provide exceptional leadership into the future.
Excuse me while I laugh here. Seriously, I think Ben Kepes should look into this and analyse it further because he's the SaaS guy.
Let's say you rent a car on a monthly basis, for work. You agree to pay $49.95 a month if you drive up to 1,000 km per billing cycle, and $1 per km after this.
You decided on 1,000 km because you thought this could cover your average daily usage multiplied by the number of days in the month.
You get the car and notice there is no meter in it, but the rental agency tells you it's ok, they are monitoring it within their system, remotely.
You drive away. During 30 days you have no exact idea of how many kms you've done. You have to keep calling the company to find out how many kms you have driven so far, and calculate to see if you are still within the expected average.
Then you receive the monthly bill. You look through five pages for something that says "kms driven this month", but instead you find "times you started the car this month". And a charge for the rental.
Does it make sense?
No. Neither does Telecom New Zealand's "data sessions" line in the bill. They don't tell us how many megabytes or gigabytes we used during the month, only how many times we used it during the period.
Telecom, are you going to fix your systems?
They are able to put a $$$ amount in my monthly bill, but I can't find my usage in data terms (megabytes or gigabytes) anywhere on the invoice or on-line.
They use a very cryptic "data calls" unit that means nothing to me.
Telecom New Zealand makes it really hard for me to control my usage. And they charge dearly if I go over my limits.
Vodafone is a bit better in this area, but their on-line meter is frequently outdated or incorrect according to discussions in our forums.
In Australia the Australian Competition and Consumer Commission issued a warn to consumers regarding mobile data usage.
What about here? TUANZ? Commerce Commission? Anyone awake and aware that we have overpriced data plans?
If you are not attending the conference, you might want to read a summary posted by Lance Wiggs here. Worth it for the translation of "business speak" to "real world speak".
More specifically Vodafone's Rachel Harrison will be speaking at the Teradata Partners User Group Conference & Expo, happening 12 - 16th October in Las Vegas. Worth reading Rachel's summary for this session.
I got the information about this event today and it says
The conference is organised by the Teradata PARTNERS Steering Committee, and is the world’s largest annual data warehousing and enterprise analytics conference and exposition. The conference theme is “Beyond Intelligence” and occurs as Teradata marks its one-year anniversary as an independent company.
In more than 200 sessions, the event will focus on industry-leading and innovative practices in creating powerful data infrastructures for competitive business advantage.
The event is expected to attract about 4,000 participants from companies in every industry. The keynote speakers are Dan Ariely, MIT professor, economist and author of Predictably Irrational: The Hidden Forces That Shape Our Decisions, and Lance Armstrong, world champion cyclist, cancer activist and author of It’s Not About the Bike: My Journey Back to Life. Teradata Chief Executive Officer Michael Koehler will speak during the opening session Monday and Chief Technology Officer Stephen Brobst will make multiple presentations during the week.
It looks like an interesting event for business intelligence users and practiotioners.
Operators should have realised a long time ago that people see them as bit movers not content owners and creators.
UPDATE: Someone pointed to a related post with more information you can absorb. Good one Lance - I like your comment "As soon as they enter the content game then they are competing against the entire internet - and that’s a game they will lose."
1996: No one wants to type on the tiny keyboards on Windows CE Handheld PCs.
1997: Everyone wants a tiny keyboard (RIM).
2002: Everyone wants a smartphone with an operating system and user-installable applications.
2004: Everybody wants a phone and no one wants a PDA.
2007-2008: Apple decided that a physical QWERTY keyboard really wasn't needed after all. They also decided that user installable applications were not important (as of 2007).
Todd goes on to say he wants to be connected but not all the time - so instead he's got an Apple iPod touch, which allows him to browse the Internet and check his e-mail when he wants, and not when things are pushed.
Come to think of it, the Apple iPod touch is the same old PDA back in action...
You have been receiving a credit for your broadband service over the past few months whilst we upgraded our network.
Our network upgrade is now complete with services now returned to normal. We will be removing your broadband credit from the 1st August 2008.
And this is a chart on my connection speeds from the isposure service, provided by Epitiro:
This is supposed to be a 10 Mbps connection. Ironically the lowest point in the chart is exactly the same day TestraClear says everything is working fine again. FAIL.
All discussions (plans, instructions, help) are being posted to the Godzone Geeks Guild forum.